MalvernSpa Networking
SpaBA held its first event of 2010 at MalvernSpa. The theme of the event was ‘Improving the Bottom Line’ and the impressive line up of speakers shared their thoughts and experiences with a group of enthusiastic members and guests from some of the UK’s leading Spa’s, Hotels, Salons, Spa Service Providers and Product Houses.
Set in the shadow of the Malvern Hills, Malvern Spa provided a fabulous venue for the event.
Suki Kalirai, Chairman of SpaBA welcomed our guests and set the scene for the presentations focusing on 'Improving the Bottom Line'
Richard Dowdle of Digital Tornado discussed the benefits of effective digital marketing
Sarah Brickwood of FOH Training shared her experiences of ensuring the customer journey from original enquiry and booking through to after care was a positive experience.
Once you have the customers using the facilities, Cheryl Owens from Premier Software demostrated how software can provide valuable statistics to enable a spa to ensure utilisation of facilities are being managed effectively.
George Stylianou from KPI Sales shared a range of hints and tips on how spa's can become more effective in sales techniques, increasing and maintaining membership levels.
Andrew Hammond - Deputy Chairman of SpaBA annouced the launch of National Spa Week 2010 which this year will be from 20th - 26th September 2010