Blog

Welcome to our new Expert Blogs section!

New to the SpaBA site are our expert blog posts.

Beginning with a series of contributions from our Board, we've created the blogs as platform for discussion so SpaBA members can use the posts as a 'go to' for top quality expert advice on a wide range of issues challenging spa businesses and feedback their thoughts on each topic.

We'll also be involving our social networks that you can join by selecting the following icons:    

Enjoy!

Sharing intelligence

In global terms, the UK spa industry remains in a relatively fledgling state of development. When you compare it to other, more established UK leisure sectors such as hospitality, there is a fundamental gap where business data, intelligence and benchmarks should be.

Read more articles in: Expert/Board Members

The secret of my success

Looking back over the many years since opening my first health club in 1978, which was then known as a health farm or hydro, I realise that I am incredibly lucky to have been in the spa industry for as long as I have! 

Read more articles in: Expert/Board Members

The right people in the right positions

I believe staffing and branding are the most important catalysts behind current growth in the spa industry.

Read more articles in: HR

What gets managed gets done

'What gets managed gets done'. Therefore, it is key to keep commercial performance indicators to a minimum in order to be able to actually do something about the results you find. They will never all be good, so it is understanding the big levers to your business that counts and being disciplined enough to allow smaller matters to ‘wash under you’. As a result, I look at only four: Profit; Spend Per Visit; Client Visits (or Footfall) and Revenue Per FTE (Full Time Equivalent).

Read more articles in: Management

Fulfil your business potential

One piece of feedback I regularly receive from within the beauty services sector is a frustration at the often relatively low occupancy that even successful spas and salons run at. Very few salons perform at anything above a 50 per cent occupancy, which can be frustrating for owners as the majority of their costs are fixed (such as rent, rates and staffing) as well as not being the best use of time for employees.

Read more articles in: Sales

Keeping customers coming back for more

First impressions are very important when it comes to customer care. The customer journey is one of the things that Elemis do best. From the moment a customer walks through the door, they are looked after, from refreshments to having somewhere comfortable to relax. It’s the little details that ensure you have an enjoyable experience that are essential in making sure a customer comes back!

Read more articles in: Retention